Marketing Your Website
You’ve taken a big step, you’ve spent a lot of time and money to develop a website to promote your company or organization, but now is no time to sit back and rest on your laurels. You need to get out there and make your website work for you.
Have you ever heard the saying, “If you build it, they will come”? Well, that’s not the case on the Internet. You are competing with companies worldwide and you must entice people to come to your site.
Your website needs to be an integrated part of your marketing strategy. To just have a website while expecting people to find it on their own is inviting failure. You need to work as hard as your webmaster to get people to your site.
How do you do this? Promotion, Promotion, Promotion!
There are many online means for promoting your website:
- Get your website listed on search engines—there are
many free ones which you can list on including:
- If you have a business site, there are also many online business directories, both regional and national, which will offer free listings
- Join discussion lists and participate in them, and make sure that your website address is in your signature (when allowed)
- Put your website address in your email signature
- Investigate pay per click advertising services
- Arrange reciprocal links with other websites which may be of interest to your target audience
- Join organizations, like your local chamber of commerce, and professional associations who have web directories
- Submit articles to other websites and make sure you get credit
What about off-line? Traditional methods of marketing work for your website as well!
- Make sure that your website address is on everything that you print: business cards, letterhead, magnets, brochures everything!
- Put a sign in your store window, or on your car
- Go to networking events and hand out your business card, make sure that you tell people to check out your website for more information
- If you have an ad in a print directory, like the Yellow Pages, make sure that it includes your website address
- Network, Network, Network!!! There are tons of networking groups in most cities, join up and head out. The best means of promoting your website is through word of mouth.
You may have the best site on the Internet, but if nobody knows about it what good is it doing for you? All things take time to catch on, the same is true of your website. Make sure that people know about it, and it will add value to your business.
If you wish to contribute an article to our site, please contact us at info@infoclear.ca. If you want to use our articles on your site, please do. All we ask is that you provide a link back to InfoClear.ca
InfoClear Internet Consulting
(519) 925-3977
1-866-517-INFO (4636)
info@infoclear.ca
Custom
Designs :: Website
Redesign :: Website
Maintenance
About Us :: Testimonials
:: FAQ :: Articles
© 2002-2007 InfoClear Internet Consulting.
All rights reserved.
Domain Terms of
Service ::
Privacy Policy