Why Do I Need to Hire a Website Designer?
As an Internet professional, I come across this question a lot. Many people believe that if they purchase a software program like Dreamweaver or Frontpage that they can create a website which will help their business. These people miss out on the advantages to hiring a web designer. Here’s my top 10 list:
10. Consistent Look and Feel
A website which is designed by a professional web designer will have a consistent look and feel throughout the site. In addition, the look and feel will correspond to print marketing materials like business cards and brochures. This is important for name recognition.
9. Awareness of Current Trends
The Internet is constantly changing and it is part of the job of a web professional to be aware of all of the current trends and to know how these trends will affect clients. A good web designer will be able to recommend whether a trend is worth following or not for that particular client.
8. Knowledge of Standards
Professional website designers are compliant with the standards of the World Wide Web Consortium (W3C). This makes a website more useable and work properly across browsers and platforms.
7. Speed
As there is no learning curve for a professional website designer, sites can be created quickly. A client can have a fully functional website in a matter of a few short weeks!
6. Ideas
Many clients, especially new businesses, have a very limited understanding of what benefits a website can bring to their business. A good website designer will listen to the client’s needs, then offer ideas for features and sections which will improve the performance and impact of the website.
5. Logical Layout of Site
A web designer can look at your site with objective eyes and can layout the information in a way that will be logical to the average user. Many businesses make the mistake of following the organizational structure of the business for their website and this isn’t necessarily the most logical for the customer.
4. Increase the Traffic to your site
A website which has no visitors (traffic) is worthless. Web designers are familiar with techniques which will assist in improving your placement in the search engines (for number one positions you need a Search Engine Optimization (SEO) Specialist). They will also provide you with ideas of how to market your website both on and offline so that you do get a steady stream of traffic to your website.
3. Compatibility
Website designers have access to a variety of web browsers and platforms. They will test your website on all of these to ensure that your new website works on all of them. The more browsers that your site works on, the more people who can view your site as it was intended = more sales!
2. Your Site will Work!
Need I say more? I’ve gotten many calls from acquaintances who have tried to design their own site and are surprised that when they upload it—the site doesn’t work. A professional web designer will test your site before it goes live on your domain. This means no embarrassing error messages when a potential customer views your site.
1. drum roll please…….
CONVENIENCE!
Your time is valuable! By hiring a website designer you are giving yourself more time to do what you do best: your business! Let someone else worry about the technical stuff—you reap the rewards of an attractive and functional website.
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